10 things you can’t afford to ignore about video marketing

by | Aug 30, 2016 | Business Marketing | 0 comments

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Video marketing can be a useful tool for reaching a wider audience, encouraging users to purchase goods or services from you and allow individuals understand more about your brand and message.

While video marketing has been around for years, 2016 could be the year of video marketing as appetite for video content grows and mobile technology means they’re easily accessible on the go.
These 10 statistics prove that video marketing is not only continuing to grow but can deliver impressive results for businesses too.

  1. By 2017 it’s estimated that 74% of all online traffic will be video based. (via Usabilla)
  2. Video marketing can be particularly effective when used on social media platforms, generating 1200% more shares than text and images combined, allowing more people to see your message. (via Brightcove)
  3. Some 70% of marketing professionals claim that videos create more engagement than any other type of content. (via Vidyard)
  4. Six in ten marketers plan to utilize video in 2016, a 20% increase on 2015. (via ALF Insight)
  5.  More than three quarters of people watch videos online every week and 55% of people watch online videos every day. (via Groupon Works)
  6. It’s not just consumers you can reach through videos either, three quarters of business executives watch work-related videos at least weekly, with 59% of senior executives agreeing they would prefer to watch a video rather than read text on the same subject. (via Forbes Insights)
  7. In email marketing campaigns using the word ‘video’ in the subject line boosts open rates by 19% and increases click-through rates by almost two-thirds. (via Syndacast)
  8. Four times as many consumers would rather watch a video about a product than read about it. (via eMarketer)
  9. Shoppers who view a video are 1.8 times more likely to make a purchase than non-viewers. (via Adobe)
  10. The majority, 93%, of businesses that use video believe it has increased user understanding of their products and services. (via Wyzowl)

While the figures show what a powerful tool video marketing can be, the video itself is important. Statistics from Brightcove show that 62% of consumers are more likely to have a negative perception of a brand if it publishes a video of poor quality.
The internet is full of marketing videos, which can make it difficult to get yours to stand out but if you can create a video that appeals to the audience it can go viral. The most-shared video of 2015 was Android’s ‘Friends Furever’ video which was made using entirely curated footage and played on people’s love of cute and funny animal videos – it was shared more than 6 million times.

To find out how Bonomotion can help with your Miami video production projects and video marketing, contact us today!