by Bernard Bonomo | Oct 22, 2026 | Business Marketing
The best recruitment videos do one job: they let a candidate see the work, the people and the place before they apply. Pick the format that answers the question your best candidates ask first, shoot it with real employees, and cut it into short versions for every...
by Bernard Bonomo | Oct 20, 2026 | Business Marketing
A teleprompter works in an interview when it holds your key messages, not a speech. Use it for cues, proof points and the first sentence of each answer, set it right beside the lens, and rehearse until you are presenting an idea instead of decoding words. Used that...
by Bernard Bonomo | Oct 18, 2026 | Business Marketing
A professionally produced B2B testimonial video typically costs between $1,500 and $15,000. Where you land depends on whether the interview is remote or filmed on location, how big the crew is, and how much post-production the edit needs. Length matters far less than...
by Bernard Bonomo | Oct 15, 2026 | Business Marketing
B-roll is the supplemental footage editors cut over your main interview or presentation, and in corporate videos it does the heavy lifting: it adds context, hides jump cuts, and makes every key message visible. Done well, it turns a talking head into a story people...
by Bernard Bonomo | Oct 13, 2026 | Business Marketing
Color correction is the technical step that neutralizes exposure, white balance, and shot-to-shot inconsistencies, while color grading is the creative step that applies mood and style on top of that clean base. Correction always comes first because it builds the...
