Tell Your Brand’s Story
In today’s competitive world, surviving in the industry is the hardest job. Not only does a company need to offer the best products and services, but it also needs to stand out. Companies spend thousands of dollars on their marketing strategies to reach the maximum audience. Having a corporate video is an important part of a company’s promotional campaign, and here are the following reasons why:
It Builds Trust
As we know, seeing is believing, and with hundreds of companies delivering the same message, it is hard to understand which one you can trust. However, a well designed corporate video with a strong and engaging message helps to emotionally connect with a target audience and develop trust.
Search Engine Friendly
Videos are always preferred by search engines. Therefore, every company needs to have a strong corporate video. Since Google has bought YouTube, the search engine ranking of a business website highly depends on its video content.
A corporate video tells your brand’s story in a simple and clear way. Today, nobody has time to go through a company’s catalog to know what it offers. Prospective clients and job candidates usually look at several options simultaneously and need quick facts.
Engaging social media
Nowadays, the most popular way of attracting new customers and job candidates is through social media networks. Millions of people use these platforms, that’s why it is important to have a good online presence there. The more people watch your videos, the greater success your promotional campaign will have.
The best part about corporate videos is that they are mobile friendly and can be watched on any device at any time. However, keep in mind that your video must be creative enough to grab viewers’ attention within the first 10 seconds.
Increased call to action
Having a thoughtfully created corporate video and embedded in the About Us section of your company’s website increases the chances of a user to take an action. Prospective customers are likely to make a decision while just reading through the company’s introduction.
Having a corporate video allows the marketing teams’ creative juices to flow. A corporate video needs to be made as imaginative as possible, and therefore the team puts in their best efforts. This results in not only a great video but also a chance for the team to polish their skills.
Better Audience Engagement
Consider being at a job fair hoping to recruit the best graduates for your company. As there are probably 20 other firms doing the same thing, nobody will have time to listen to speeches.
If you use a corporate video, it will help in communicating your company’s value and benefits to your prospective employees.
Good For Business Development
Corporate videos are also a helpful tool when pitching your proposal to a new client who probably hasn’t heard about you before. It will give him/her a good idea about your company.
With a better SEO ranking, you can attract more global users to your brand faster than other traditional methods.
These were a few major reasons why every company should produce a corporate video to attract more visitors and spread brand awareness.