Producing an event video is easily one of the most challenging processes for many producers. But learning how to do it properly pays off. Since videos are crucial for contemporary marketing, offering event video production services can help you win many new clients. Bonomotion is one of the best Miami Video Production Companies Just consider these mind-blowing facts: in 2021, 85% of marketers said that video is a fantastic way to grab attention online. A whopping 98% believed that video would play an important role in marketing over the coming years. Obviously, learning how to strike a chord with your event videos can help your business thrive. Regardless of whether you’re filming a live or virtual event, these 9 tips will help you offer impeccable event video production in 2022.
1. Prepare Your Video Production EquipmentThe first step in any event video production process is preparing the right equipment. Here’s the basic gear you’ll need:
- Cameras: Choose cameras specialized for video recording instead of those designed for shooting photos.
- Tripod: Use tripods to mount your cameras, especially for long events. The longer the event, the more difficult it is to hold the camera in your hands.
- Slider: Sliders will help you capture moving subjects with ease.
- Headphones: They allow you to monitor the sound quality of the event video.
- Collar microphone: It’s a must-have if you’re going to do impromptu interviews with some of the attendees.
- Stabilizer: Stabilizer ensures that the recording isn’t shaky even if you suddenly move the camera.
- Flood lights: These are for illuminating dark or dim indoor spaces.
- Light reflectors: Reflectors softly illuminate the subjects, so you’ll avoid excessive contrast.
- Batteries: Pack four to five extra for each camera – expect the unexpected.
- Memory Cards: Carry extra memory cards to ensure you’ll have enough storage space for all your video content.
- Lenses: Pack lenses with different focal lengths, apertures, depths of field, and zoom ranges. That way, you’ll be prepared for anything.
- Shoulder rig: This will help you produce more stable videos with a digital single-lens reflex (DSLR) camera.
2. Plan In AdvanceGetting tense before and during an event is normal, but a detailed plan can help you endure the pressure. Here’s how to make one:
- Plan for problems: Arm yourself with as many fully charged batteries as possible, and don’t forget to bring your charger to the event venue. Dead batteries are a nightmare for video producers, so avoid this scenario by bringing backup. Unfortunately, other problems can crop up as well, so plan for those, too.
- Keep emergency contacts: See to it that you have your cell phone with you, together with the contact details of the event owners and your crew members. This will help you coordinate the video shoot on-site.
- Consider the physical setting: Find out whether there’ll be a rehearsal before the D-day. If not, visit the venue on your own. It’s during this time that you can plan your camera setup and adequately assess the venue for aspects such as proper lighting and potential obstacles.
- Plan around the people or moments you need to capture: For example, your highlights video for a conference should feature the keynote speakers. Make sure your shooting plan aligns with the event timeline.